Problem

Create SYLVANIA SMART+ packaging, key visuals and copy for B2B and B2C markets. Conceptualize in-line shelf merchandising and secondary display placement. It’s important that LEDVANCE creates a positive impact on SYLVANIA brand perception in the SMART lighting marketplace.

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Marketing objectives:
•    Educate B2B and B2C about technology and different protocols
•    Increase customer awareness in-store and online 
•    Create sell in and sell through material for retail 
 

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Solution

•    Created educational tools for selling shows and training shows; demo displays for direct

      interaction, banner stands communicating technology, protocol and installation steps.
•    Created in-store POP signage, displays and video clips to quickly communicate product details 

      and ease of use.
•    Online video clips to demonstrate SMART lighting experience with voice assistant devices, 

      Google, Apple, Amazon

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Role

Designer and Art Director for all SYLVANIA branded SMART+ POS, packaging, digital marketing and sell show material. Collaboration with Vector5 to create interactive displays for hands on training. Collaboration with Great Northern to create in-store displays for sell-through events. 

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