Problem

With two weeks left we need one last push for more sales. We would like to surprise our registered branch managers with a few gifts to keep the sales energy alive.

 

Goals and Objectives:

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•    Generate a positive customer experience with LEDVANCE

•    Foster customer engagement to generate incremental luminaire sales for fiscal year 2019

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Solution

Utilizing our eye catching key visual and brand orange we wanted an immediate reaction when delivered. We went with a cost sensitive standard pizza style box, and dressed it up with a wrap around sleeve. Included in the gift box was a key chain lure, hat and thank you card.

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Role

Art directed and designed packaging sleeve, thank you card and overall packaging solution for direct mail. 

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