Brand Design Refresh (Human Resources)
Problem
Refresh brand design for LEDVANCE HR (intranet, infonet). Stay true to the LEDVANCE core brand guidelines.
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Solution
Developed visual concepts (i.e. sketches, iconography, photography, illustrations, user interface concepts, interactive prototypes and design systems). Iconography development was a huge part of this project.
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Role
Analysis, Design, Evaluation, Implementation
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Brand Mission
Color, typography and photography
Icons at work
Ground Work
I wanted to craft a clear and clean set of icons from the start. I explored several designs and key visuals for health and wellness and later went on to other categories.
Icon Refinement
I decided early on that I wanted to expand on the LEDVANCE pulse. I thought something so simple could be much more and a lot of fun.
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I created three sets of icons. The style on the left is for separating HR categories at LEDVANCE. The other sections are directly related to employee services and benefits.
Intranet Web Design Concepts
A clean and clear approach to help employees find the resources they need for a work life balance.
